New Resource Available at Yale Library: Mintel GNPD

Mintel GNPD text on a background image of a supermarket store aisle.
November 10, 2021

Mintel GNPD (Global New Products Database) monitors worldwide product innovation and new product activity in consumer packaged goods markets. Researchers can use GNPD to find detailed information on new products in the food, drink, beauty, personal care, health and hygiene, home care, and pet markets. Mintel GNPD can help students and researchers analyze trends in product packaging, claims, ingredients, and more, dating back to 1996. Product records can be downloaded to excel using existing or custom templates for analysis.  A brief overview training video produced by Mintel is available on YouTube using this link.  

GNPD is available on the Mintel Academic platform, which also provides access to Mintel Reports and Trends. If you have questions about any of our Mintel subscriptions, don’t hesitate to email business.reference